Reach people mid-decision.
Sponsored results appear right below ChatGPT's answer, at the moment someone is describing a problem and comparing options — the highest-intent moment in the buying journey.
CHATGPT ADS MANAGEMENT · LAKEWOOD, OH · SERVING BUSINESSES NATIONWIDE
Be Noticed, Be First — inside ChatGPT.
Your customers now ask ChatGPT the questions they used to type into Google. Since May 2026, businesses can place ads directly under those answers. BRMC sets up, runs and measures your ChatGPT Ads — the same hands-on, data-driven way we've managed Google Ads for growth-stage companies since 2014.
You own the account · No media markup · 90-day pilot with exit criteria · Month-to-month after that
My water heater is leaking — should I repair it or replace it?
Sponsored
Your Company Name
Same-day water heater repair in Northeast Ohio
Licensed, upfront pricing, 24/7 emergency service.
Learn moreTrusted by local and national brands
- Google Partner
- Yext Certified
- UpCity National Excellence 2021
- Lakewood Chamber of Commerce
WHY CHATGPT ADS, AND WHY NOW
A new place to be first — while it's still under-priced.
Open to every U.S. business.
OpenAI's self-serve Ads Manager launched May 5, 2026 and removed the six-figure minimums of the pilot phase. There is no minimum spend; you control the daily budget.
Early-mover pricing.
OpenAI recommends starting bids of $3–$5 per click, and observed CPMs have fallen from about $60 at launch to roughly $25–$35. Most local competitors aren't here yet.
Conversations, not keywords.
Ads are matched to the topic and intent of the conversation through 'context hints'. Writing and tuning them is a new skill — it's where an experienced team turns clicks into booked jobs.
Honest note: ChatGPT Ads is a new channel. Ads are shown to Free-plan users only, reporting lags about a day, and early results vary by industry. That's why we sell it as a structured 90-day pilot with clear exit criteria — not as a guaranteed result.
HOW CHATGPT ADS WORK
From a question to a booked job.
- 1
Someone asks ChatGPT
A homeowner or business owner describes a problem related to your service.
- 2
ChatGPT answers — and your ad appears
A clearly labeled sponsored card shows your name, logo, headline, description, image and link below the answer.
- 3
Relevance decides delivery
Delivery is based on the context hints and bids we set in a relevance-weighted auction. No private conversation data is shared with advertisers — you receive aggregated reporting only.
- 4
The lead is tracked
The click lands on a page with tracking in place, and the call, form or booking is recorded in BRMComplete and attributed to ChatGPT Ads.
Who sees the ads: ChatGPT users on the Free plan — by far its largest audience. Not Plus, Pro or Business subscribers, and never accounts under 18.
WHAT'S INCLUDED
Everything from account setup to attributed leads.
Account & setup
We create and verify your OpenAI advertiser account in your name (you own it, we operate it), set billing, user access, daily budget caps and brand-safety settings.
Strategy
Discovery session on services, service area, seasonality and offer. Conversation research: the questions your customers actually ask ChatGPT, mapped to your services. Campaign plan with objectives, bids and budget pacing.
Creative
Conversational ad copy written in the tone of a ChatGPT answer, image assets sized to spec, and a landing-page match check (speed, message match, call-to-action, tracking).
Measurement
OpenAI pixel and Conversions API installed and verified. Call tracking and form attribution through BRMComplete. A UTM verification test before any budget is released.
Optimization
Context-hint tuning, bid and budget adjustments, creative rotation. Weekly checks on the pilot, twice a week on Growth and Scale.
Reporting
Monthly report with impressions, clicks, CTR, CPC, leads and cost per lead — side by side with your Google Ads. Quarterly review with a clear recommendation: scale, hold, or stop.
PACKAGES
Flat management fees. Your media budget goes 100% to OpenAI.
Media spend is paid by you directly to OpenAI — BRMC never marks up your ad budget. Management fees are flat and month-to-month after the initial 90-day pilot.
PILOT
$595/mo
+ $750 one-time setup
Test the channel with one core service.
- Recommended ad spend: $500–$1,500/mo
- 1 campaign · up to 2 ad groups
- Up to 6 ad creatives
- Weekly optimization
- Pixel + Conversions API + call tracking
- Monthly report
- 90-day pilot, then month-to-month
GROWTH
$995/mo
+ $750 one-time setup
Make ChatGPT an always-on channel.
- Recommended ad spend: $1,500–$5,000/mo
- Up to 2 campaigns · 6 ad groups
- Up to 15 creatives, refreshed monthly
- Optimization twice a week
- Everything in Pilot + landing page recommendations
- Monthly report + 30-min strategy call
- Month-to-month after 90 days
SCALE
$1,795/mo
or 15% of ad spend, whichever is greater · $1,250 one-time setup
Multi-location and multi-service businesses.
- Recommended ad spend: $5,000+/mo
- Unlimited campaigns within spend
- Up to 30 creatives, A/B tested
- Twice-weekly optimization + monthly creative refresh
- Multi-location attribution
- Monthly report + strategy call + quarterly business review
Already a BRMC Google Ads client? Setup fee waived and Pilot management at $495/mo for your first 90 days. Your ChatGPT report is added to the monthly reporting you already receive. → Ask your account manager
ADD-ON · AI VISIBILITY (GEO)
Paid placement gets you noticed today. AI visibility gets you recommended tomorrow.
Generative Engine Optimization makes your business the answer when ChatGPT, Google AI Overviews, Gemini, Perplexity and Copilot are asked for a recommendation — without paying per click. Add it to any ChatGPT Ads package and save 15%.
AI VISIBILITY ESSENTIALS — $495/mo
- AI visibility audit and baseline for 25 tracked prompts
- FAQ pages, service-page structure, schema markup, entity and NAP consistency
- Google Business Profile and citation clean-up; review generation through BRMComplete
- Monthly AI-visibility report: the prompts where you are cited or recommended
AI VISIBILITY PRO — $895/mo
- Everything in Essentials
- 50 tracked prompts plus competitor share of voice
- 2 AI-optimized articles per month answering real customer questions
- Directory, listing and third-party mention program
- Quarterly content roadmap
With any ChatGPT Ads package: $421/mo (Essentials) · $761/mo (Pro).
YOUR FIRST 90 DAYS
A pilot with a decision at the end — not an open-ended retainer.
Onboarding · Week 1
Discovery call, account creation and verification, billing, tracking install and UTM test. You get: campaign plan and creative for approval.
Launch · Week 2
Campaign goes live with a conservative daily cap; daily monitoring for the first five days. You get: launch confirmation and a first-week snapshot.
Optimize · Weeks 3–8
Context-hint tuning, bid adjustments, creative rotation, landing-page fixes. You get: weekly optimization notes plus Month-1 and Month-2 reports.
Decide · Weeks 9–12
Full performance review against the exit criteria we agreed at kickoff. You get: a recommendation — scale, hold, or stop — with the numbers.
Exit criteria, agreed upfront. For example: 'cost per qualified lead at or below $X by day 60, with at least Y leads.' If the channel doesn't get there, we tell you, and you stop with no further obligation.
EXPECTATIONS
Profitable leads, not just clicks.
We set targets with you at kickoff based on your Google Ads history and your average job value. As a reference, early published benchmarks for ChatGPT Ads (mid-2026) show click-through rates around 0.9–1.3%, cost per click around $3, and first-quarter cost per lead in the $50–$115 range for service businesses — improving as context hints and creative are tuned.
- typical cost per click
- ~$3typical cost per click
- average click-through rate
- 0.9–1.3%average click-through rate
- early cost per lead, service businesses
- $50–$115early cost per lead, service businesses
Published industry benchmarks, mid-2026 — not BRMC client results
What we need from you
- A person authorized to create the OpenAI advertiser account and complete business verification (about 20 minutes — we guide you step by step)
- A company credit card for OpenAI media billing (your budget, your card, your account)
- Access to your website (or your BRMC hosting) to install tracking, and to your BRMComplete account for lead attribution
- Your logo, 2–3 photos or product images, and any offer you want to promote
- 15 minutes a month for the performance review
What clients say about working with BRMC
“BRMC is incredibly responsive… highly recommend them.”
“They made everything easy to understand, and helped me immensely.”
“I'm really happy with the work the team has done for us.”
Frequently asked questions
Do I have to stop or reduce Google Ads?
No. ChatGPT Ads is an additional channel. Most clients keep Google Ads and add a ChatGPT pilot budget on top; the pilot report shows the cost per lead of each channel side by side.
Who owns the account?
You do. It's created in your company's name with your billing. BRMC is added as a user. If you ever leave, the account and its history stay with you.
Is there a minimum budget?
OpenAI has no minimum. We recommend at least $500/month in media for the pilot so the campaign generates enough data to make a decision.
Can I target my service area?
Yes — campaigns can be limited by location, and context hints describe the local questions your customers ask.
What can't be advertised?
OpenAI's Ads Policies restrict certain categories (for example adult content, weapons, unapproved health claims). Every account goes through OpenAI's verification before it can run ads; we handle the process with you.
How fast will I see results?
Ads can be live within two weeks of kickoff. Reporting in Ads Manager lags about 24 hours, and meaningful lead data usually takes 4–6 weeks.
Do you mark up my ad spend?
Never. You pay OpenAI directly. Our fee is a flat monthly management fee.
What happens after the 90 days?
You get a written recommendation with the numbers. If it's working, we scale; if not, you stop with no further obligation. Everything is month-to-month from then on.
Ready to be first in ChatGPT?
Book a 30-minute discovery call. We'll confirm your package, targets and exit criteria in a one-page pilot agreement — your first ChatGPT Ads can be live within 14 days.
Next steps
- 1Book your discovery call.
- 2We confirm package, targets and exit criteria.
- 3Onboarding starts the same week.